McCain El informe más reciente sobre sostenibilidad se centra en el apoyo a los agricultores.

In the latest report “Together, towards planet-friendly food” summary published on McCain’s website, the integrator shared the progress towards its Global Sustainability Strategy and commitments.

El documento destaca un objetivo clave específico de liderazgo para desarrollar tres granjas operadas comercialmente de propiedad de McCain en tres regiones de cultivo diferentes para 2025, las llamadas "Granjas del futuro".

“The intention of these farms is to develop a better understanding of how a whole-farm, regenerative system works, and to advance, showcase, and roll out regenerative farming practices. In 2020, we established the first farm location in New Brunswick, Canada. With the acquisition and launch of the farm in 2021, we have commenced on-farm preparation and machinery modifications”, wrote McCain’s representatives in their report.

"Apoyando a nuestros agricultores en Gran Bretaña"

According to the report, in addition to navigating the challenges of the pandemic, McCain, los agricultores en GB se enfrentó a las dos peores cosechas consecutivas de papa en los últimos 40 años.

As the largest purchaser of British potatoes, buying around 15% of the annual crop, McCain is supporting their producers to ensure a sustainable future for the sector and business.

Solo el año pasado, McCain GB launched the “McCain Potato Farmer Pledge” which will see this company invest GBP25m (approximately CAD43m) over the course of five years, to support producers to mitigate climate change impacts and transition to more sustainable agricultural practices.

This investment will focus on strengthening McCain’s partnerships with farmers and support the wider supply chain, including their customers and suppliers.

"Construyendo comunidades prósperas"

Casi todas las 49 plantas del integrador en todo el mundo están ubicadas en comunidades rurales, y la empresa está comprometida con el desarrollo, la educación y el apoyo a largo plazo tanto de los agricultores como de las familias en sus áreas locales.

El año pasado, la pandemia puso de relieve aún más la fragilidad de muchas comunidades en todo el mundo, incluidas las comunidades rurales y marginadas. En los países donde opera la compañía, fue testigo de cómo millones de personas se enfrentaban al desempleo, mientras que los bancos de alimentos luchaban por mantenerse al día con la demanda.

En respuesta, los equipos especializados de la compañía ampliaron las asociaciones existentes con los bancos de alimentos y pudieron donar el equivalente a más de 53 millones de comidas en todo el mundo.

"Patatas para siempre"

As the pandemic forced the closure of restaurants and out-of-home eating establishments across the globe, McCain’s farmers were met with an oversupply of potatoes. As part of their commitment to honor all grower contracts, the integrator’s experts worked to minimize wastage by reallocating potato varieties normally earmarked for food service to retail product lines.

En asociación con la organización benéfica de redistribución de alimentos más grande de FareShare Reino Unido, donaron más de 160 toneladas de papas británicas entre mayo y junio de 2020, lo que marca la primera vez que proporcionan productos frescos.

En Canadá, McCain Foods works with over 130 farmers to grow and purchase millions of tons of potatoes needed every year to provide restaurants, food service, and retail outlets with McCain products. As the pandemic continues to affect everyone’s daily lives and businesses, Canadian farmers faced a surplus of potatoes.

In May 2020, A Canadian Marketing campaign called French Fries Feed Farmers, rallied Canadians to help reduce the surplus potato pile by eating more fries than they had been since the pandemic started. This campaign prompted McDonald’s, McCain’s biggest customer in Canada, to join the movement to support the integrator’s farmers with their Fries for Good campaign.

Besides “McCain” brand, well-known for delicious French fries, McCain Foods Limited is comprised of a range of companies which operate within the prepared potato and appetizer segments, potato seed cultivation, transportation and more.